Jammie Dodgers Launch

Client
Jammie Dodgers / N2O

Services
white-label, photo booth equipment.
Frame selection  and font change

Year
2022

Household favourite Jammie Dodgers is launched a mischievous campaign in May 2022 to disrupt the biscuit fixture and bring a smile to the faces of shoppers at Tesco stores across UK.

Rolled out from 11th May, the brand replaced t iconic log on pack by a series of funny and relatable phrases chosen to resonate with families and their moments of mischief. The limited edition 140g packs will also feature the campaign hashtag #WitnessTheMischief and a QR code, encouraging families to share their own moments on social media and a photo booth to choose there very own mischievous slogans.

Attract page

The start page featured a custom font and logo and hashtag for the event. 

jammie-dodgers-user-journey-1
jammie-dodgers-user-journey-2

Frame selection

After the photo captures the user can choose their Jammie Dodgers slogan for their photo. 

Share

A simple share page for the user to view their photo with the selected slogan.

jammie-dodgers-user-journey-share-page
jammie-dodgers-user-journey-4

Email

Following the theme of the app the email design featured the colours in the font from the Jammie Dodgers campaign. 

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