Client
Neflix
Services
white-label, photo booth equipment
Year
2023
Zack Snyder’s Rebel Moon is one of the most anticipated films of the year and is an idea the director has been crafting for nearly 30 years. To celebrate this moment Netflix teamed up with the resurgent HMV stores in the UK to create an AI photo booth like no other.
Attract page
The opening page of the app invited users to have their photo taken with the already iconic wheat field and red planet in the background
The user journey
The user that enters the booth will be guided through the pages without any indication what the final output will be. Using a text to image prompt related to the Rebel Moon store the user transforms into a character from the film and creates their very own poster artwork.
Data capture
An optimised data capture page for users to agree to the GDPR and opt in to receive emails from HMV. A simple and interactive way to capture consumer data.
Thank you
After sending your Rebel Moon Poster by email, you’re greeted with the Thank you page before the app returns to the start page.
Custom email
Keeping the theme of the journey running through the experience, the user receives a Rebel Moon email promoting part one and the social media handles to prompt the user to share on social.
