back to all

Charlotte Tilbury Unreal Skin Foundation launch

Client
Charlotte Tilbury

Services
white-label, photo booth equipment, custom software

Year
2024

Charlotte Tilbury recently unveiled their new Unreal Skin foundation stick hosting a fabulous event at London’s trendy Outernet venue. Our classic booth was there to capture all the action. Beauty enthusiasts gathered at the even to try out the latest products. They also got to snap some fun photos in our Charlotte Tilbury branded Classic Booth. Customers snapped in the booth were projected onto the Outernet’s immersive display screens for one day only.

Attract screen

The opening page of the app invited users to have their photo taken. The design matched the appearance of the campaign aesthetic with different skin tone foundations. 

Charlotte Tilbury Unreal Skin Photo Booth Activation

Selection screen

Visitors chose their skin tone foundation colour before beginning the photo booth process. 

Preview screen

After making their selection the preview screen displayed the frame with their choice of skin tone foundation.

Charlotte Tilbury preview screen

Data Capture

Visitors were prompted to enter their email and agree to the terms and conditions including having their photo displayed on the Outernet screens. We integrated the screen tech with our photo booth so once the user gave their consent their image was displayed in real time on the screens

Thank you

The final screen of the app interface included a QR code to view ‘Charlotte’s App’ where photos from inside the photo booth would also be displayed.

Charlotte Tilbury Thank you screen - Photo Booth

Email design

In line with the app’s design, the email sent to visitors included their photo and confirmed their opportunity to be featured on Charlotte Tilbury Unreal Skin Foundation billboards nationwide.

Some More Cool Projects