Client
Adidas
Services
Custom development, white-label, photo booth equipment
Year
2021
When Adidas launched their new store at 425 Oxford Street, right across the street from Selfridges, they wanted it to be a hyper-local hub for consumers; providing a platform for activations, events, and artist collaborations. When Team GB performed at the Tokyo Oympics the official sponsor Adidas transformed their flagship store into a photo opportunity hotspot with multiple activations to interact with customers. The pick of the bunch was the decibel reading booth that captured a video and decibel reading.
Start page
Ahead of the Olympics, Adidas transformed its flagship store with multiple activations. Visitors were greeted by this page of the app to start the photo booth session.
Share page
Users were encouraged to cheer on Team GB by shouting as loud as possible. The finished video featured a decibel meter indicating how loud the user cheered the team on.
Data Capture
Adidas collected an email address, first name and surnames with two opt-ins including the GDPR statement and mailer sign up.
Thank you page
The thank you page had a blue gradient design with bold text and a large finish button.
