JD Sports x Levi’s® New Icons

JD Sports x Levi’s® New Icons

Client JD Sports

Services White-label, photo booth equipment, custom development

Year 2022

Partnering with Levi’s®, JD hosted an exclusive event in London for competition winners. The event focussed on music and the city, leading on from the Levi’s® New Icons campaign. Yasmin Evans hosted the event and worked with Sinead Harnett to curate a styling segment along with an intimate Kojey Radical performance.

Attract page

The opening page of the app displayed images from the JD Sports and Levi’s collaboration.


Live view page

The live view displayed the new icons frame and appeared with a digital background of a Skateboard park..

Share page

The campaign had a distinct concrete look throughout so we wanted that to be reflected across the page screens. 


Data capture

The page displayed a clear GDPR statement and marketing opt-in for JD Sports and Levis.


The email design followed the theme of the concrete look with the social icons and New Icons logo.

Our JD X Levi’s® branded digital booth was there to capture all the fun. Guests could take their picture with the booth and appear against a custom skatepark background, a fitting setting to display the New Icon collection. After guests had taken their image, they could send the photo to their email, ready to post on social media, tagging both JD and Levi’s®.

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