Partnering with Levi’s®, JD hosted an exclusive event in London for competition winners. The event focussed on music and the city, leading on from the Levi’s® New Icons campaign. Yasmin Evans hosted the event and worked with Sinead Harnett to curate a styling segment along with an intimate Kojey Radical performance.
The opening page of the app displayed images from the JD Sports and Levi’s collaboration.
Live view page
The live view displayed the new icons frame and appeared with a digital background of a Skateboard park..
The campaign had a distinct concrete look throughout so we wanted that to be reflected across the page screens.
The page displayed a clear GDPR statement and marketing opt-in for JD Sports and Levis.
The email design followed the theme of the concrete look with the social icons and New Icons logo.