Client Karl Lagerfeld
Services
Custom development, white-label, photo booth equipment
Year
2018 – 2021
The Covid-19 pandemic brought footfall to a standstill in the retail industry, and a solution had to be conjured up to ensure customer interaction was still possible in a retail setting. We developed a solution by implementing an interactive touch-free photo booth to maximise brand exposure online and maintain a level of engagement between the consumer and brand.
The Karl Lagerfeld brand invites consumers to discover the world of Karl. The fashion collections stay true to the man’s enigmatic persona, sharp wit, cultured vision and cutting-edge perspectives.
Attract page
A dynamic touch to start page displaying the multilingual text depending on the store location.
Live View
A clean live view with Karl Lagerfeld branding overlaying the image.
Share Options
Featuring three share options for users to send their GIF. The email options include a custom email with further sharing options to social.
Thank You
The Karl Lagerfeld logo was used across the app to ensure visitors see the logo when viewing the screen.
How does it work?
Our touch-free photo booth works by users standing and waving their hands a minimum of 1 metre away from the unit. The camera will then recognise the movement and begin the session.
Once the recording has finished and the GIF is created there will be a unique bar code that pops up on the screen.
The guest will then take out their mobile, scan the barcode and a link will show up on their screen. Once the link is opened the user’s GIF will appear. Each person will have the opportunity to send their GIF to themselves via e-mail after agreeing with the GDPR compliant terms and conditions.
Touch-Free GIF Booth Data Capture
With the economy taking a huge hit due to the pandemic marketing efforts must be thoughtfully approached. Data capture has always been a popular method when businesses look to improve their strategy. However, the GDPR law ensures that companies collect data in the right way. Our hands-free GIF booth has the option of data capture which is fully GDPR compliant. Clients can benefit from our data capture service by gaining relevant information to improve customer experience.
More features
In addition to the many features this photo booth offers, we are excited to let you know that the branding elements on both the booth and the QR code interface on mobiles are fully customisable. You can see in the images below the branding we showcased at the Karl Lagerfeld Regent Street store.
