American Express at Wimbledon

Client American Express

Services Custom development, white-label, photo booth equipment

Year 2021-22

As an American Express Cardmember, you get the full VIP experience at Wimbledon with unlimited access to their hospitality areas. Included in the hospitality package is The Treehouse – a brand new experience available for 2022 featuring: menus curated by a 2 Michelin star chef, an informal fine dining experience to suit any group, live DJs and a photo experience. We provide a white label touch-free photo experience with a customised photo booth combining the traditional colours of Wimbledon and the iconic blue of American Express.

Attract page

Specifically designed to avoid too much contact with the screen. Visitors were instructed to wave to start a photo booth session.

amex-wave-to-start - wimbledon
amex-countdown-page

Live View

The live view capture screen featured the Wimbledon and Amex collaborative branding for visitors to position themselves in the frame with centre court at Wimbledon in the background.

QR Code Share

For users to share their photo they had to scan their personal QR code which took them to web page with their photo to complete the data capture process and share their photo. 

amex-phone-share-final

GDPR Screen

The GDPR page is displayed on the user’s phone to allow them to share their photo to their email.

SW19 2022 Stats

Photos captured
1
Sessions
1
Shares
1
Email shares
1

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