Client Men in Black / Ambient
Services
Custom development, white-label,
photo booth
equipment
Year 2019
Men In Black: International created a memorable experience in the heart of Waterloo Station. Ahead of the MIB activation at Waterloo, the immersive stand invited commuters to join the Men In Black London Branch. One of the features from the stand included the opportunity to create your ‘Branch ID’ video. Our custom made app creates a looped video of visitors reminiscent of the classic Men In Black sunglasses scene. For each video, you can wear and take home the iconic MIB black sunglasses. The visitors could send their videos instantly via social media and e-mail. After this, the video appeared live on the big motion screen at Waterloo.
Start page
An inconspicuous screen attracted visitors at Waterloo station to start the photo booth
Instruction video
The actors in MIB greeted visitors and offered a brief explanation of how to use the photo booth.
Looped video
The final output featured a looped GIF of the iconic sunglasses scene synonymous with the Men in Black franchise.
The email welcomed participants with their office London branch ID (the GIF).
MIB Stats
Photos captured
1
Individual sessions
1
Email shares
1
Videos uploads
1
