Barbarian Premiere

Barbarian Premiere

Client Disney

Services White-label, photo booth equipment, custom development

Year 2022

Barbarian is a 2022 American horror film written and directed by Zach Cregger in his solo screen writing and directorial debut. It is produced by Arnon Milchan, Roy Lee, Raphael Margules, and J.D. Lifshitz. The film stars Georgina Campbell, Bill Skarsgård, and Justin Long. The plot sees a woman find out that the rental house she reserved has been accidentally double-booked with a man, while not knowing of a dark secret within the dwelling

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Attract page

The opening page of the app had the Barbarian film poster artwork without giving anything away on the type of photo opp was in store for users.

Share page

The image was captured in full resolution and shrunk to size to fit into the doorway to replicate the film poster artwork. The background in the photo was a digital background to put users directly in the scene

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Data Capture

The data capture screen includes Disney’s GDPR statement wth a clear opt-in for users to agree to before sharing their photo.

Custom email

Disney used the email to encourage visitors to share their very own film poster on social with the relevant hashtag and social handles.

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