Client
E.L.F Cosmetics
Services
white-label, fingerprint recognition, photo booth equipment
Year
2024
IN E.L.F. WE TRUST. The campaign from the cosmetic brand believe that judging beauty serves justice for the eyes, lips and face! For the launch event in East London visitors had to own up to a beauty crime they’ve committed before leaving their mark (fingerprint) on their mugshot. THE VERDICT: judge beauty rules in favour of glowy skin for an incredible value. You can be the judge of that…
Attract page
The opening page of the app invited users to have their photo taken. The design matched all the marketing material and app interface for seamless brand experience.



Crime commited
After touching the screen to start participants would need to fess up by adding their name and choosing their beauty crime from a dropdown list of makeup mishaps.
Fingerprint recognition
No mugshot is complete without a fingerprint mark on your photo. The fingerprint area was illuminated with white box to show par



Auto-gen email
A personalised email was sent out to all participants along with their mugshot.